Specifications include, but are not limited to: Strategic research and marketing plan development for various programs/services Create coordinated, targeted advertising campaigns (print, broadcast, digital, online, email, etc.) Creative strategy, concept development and graphic design services for various projects, advertising and mediums including but not limited to brand identity, print (posters, flyers, interior bus signs etc.), television, radio, web/mobile applications, and social media Professional photography and/or video production services, including securing talent Development of original copy, copywriting editing, and script writing Media planning and buying services, including post buy reports and analysis Development and/or execution of promotional events and programs such as, but not limited to, staging special events (i.e. Try Transit Week) Development of high quality, economical production options for printing and marketing materials and other items related to this contract.
