Specifications include, but are not limited to: This work will require a thorough understanding of UNCSA, the Stevens Center, the production history of UNCSA’s The Nutcracker and some knowledge of other production of the Nutcracker, particularly those who could be construed as competitors (Carolina Ballet or Asheville Ballet, for instance). • Create, design and write copy for all marketing and advertising materials including poster, flyer, postcards, print ad, digital for online marketing and banners. Handle media relations both in the Triad as well as statewide including media visits, writing and distributing various press releases, handling media interviews, attending and coordinating local television interviews and remote broadcasts. • Secure, plan and execute all grassroots marketing activities including interactive marketing at the Stevens Center (including box office opening event scheduled for October 1), various public speaking engagements (i.e. Rotary, etc.) and presence at community events and other venues to promote The Nutcracker. • Manage The Nutcracker program turnkey including graphic design, coordination of production, and selling of advertising space. Sale of program ads should include contacting all preview sponsors from the 2015 Nutcracker production as well as an additional 50 new prospects. The awarded vendor may elect to hire a third party to sell program advertising, subject to approval by UNCSA. The awarded vendor will not receive additional compensation for identifying this vendor and will be responsible for paying any commissions or fees owed to the third party
