Specifications include, but are not limited to: •Make recommendations for and coordinate public opinion research •Assist the college in assessing its media advertising and marketing activities and purchase of advertising and marketing opportunities •Assist the college in creative development of media advertising •Assist the college in strategic communications planning in order to attain maximum public awareness of educational, research, program and public service activities •Participate in, at a minimum, monthly planning meetings to provide marketing consultation and strategic direction of the media advertising opportunities •Counsel and support for development of marketing plan •Creative, copywriting, graphic design, media planning, media buying and placement services for campaigns that deliver broadcast, cable television, radio, and Internet advertising •Special market research projects such as focus groups and concept testing •Monitor media purchases to verify correct messages and placements. Correct discrepancies as soon as possible and report to PCC Marketing Director.•Proposed purchases and ad placements should be reviewed and approved in advance with the PCC Marketing Director and/or Foundation Executive Director.
