Specifications include, but are not limited to: •Make recommendations for and coordinate public opinion research•Assist the college in assessing its media advertising and marketing activities and purchase of advertising and marketing opportunities•Assist the college in creative development of media advertising•Assist the college in strategic communications planning in order to attain maximum public awareness of educational, research, program and public service activities •Participate in, at a minimum, monthly planning meeting to provide marketing and strategic direction of the media advertising opportunities•Counsel and support for development of marketing plan •Creative, copywriting, graphic design, media planning, media buying and placement services for campaigns that deliver branded printed materials, signage and billboard art, broadcast, cable television, radio, and Internet advertising
