The primary role of the Contractor will be to identify, recommend and facilitate the optimum use of paid advertising media, write and develop public relations strategies and content, provide graphic design support, social media management, multimedia development and facilitation, customer and neighbor outreach strategy and facilitation, as well as project management for the many communications and marketing campaigns that pertain to the NC Quick Pass brand and all NCTA projects. The Contractor is expected to maximize the impact of a limited marketing budget. The Contractor will also assist NCTA with updating its Communications Plan and develop communication scenarios for operations and crisis response management scenarios.
