Specifications include, but are not limited to: Services: UNCW and the firm awarded the contract will work together to create primary, secondary and word marks/logos: At minimum the contracted vendor will provide: . Conduct research for logo development . Develop primary, secondary, and tertiary marks as appropriate and determined by UNCW Athletics and firm design staff . Develop logos with four color, two color, and one color applications . Create complete font family to supplement the new logos . Recommend guidelines and specification for use of the logos in various formats and media. . Ensure that all developed logos and fonts meet the standards of UNCW identity and have the ability to be internationally and federally trademarked or licensed. . Development of an official launch plan.