Specifications include, but are not limited to: SAES would like to reach prospective students through more personalized, one-to-one and market segmented approach, while promoting the values associated with an education directly in the agricultural and environmental and consumer sciences. Through the integration of direct, and e-mail campaigns utilizing personalized URLs, SAES micro-sites and mobile tactics, our goal is to grow our enrollment across all undergraduate and graduate programs. We will measure our results as follows: - Improved communications with prospective students for all programs, especially targeted programs - Increased number of candidates within our prospective student pool, our number inquiries, resulting in increased applications, enrolled and matriculating students across all SAES undergraduate and graduate programs - Acquire additional analytics regarding targeted students in order inform future enrollment strategies and tactics and campaign development
