Specifications include, but are not limited to: A.Identify and document North Carolina residents that qualify for the ACP, to focus on households withchildren.B.Identify, analyze, and rank in order of effectiveness the methods to best reach key audiences.C. Raise general awareness of the FCC’s Affordable Connectivity to key audiences defined by the engagementresearch and analysis.D. Shape and distill an outreach and messaging approach that leads to the creation of a highly professional,impactful communication platform suitable for execution in a variety of formats (such as print collateral,website(s), social media channels and public presentations.)E.Create a messaging architecture capable of addressing the many audiences NCDIT reaches and at aminimum incorporating the breadth of the FCC’s Affordable Connectivity ProgramF.Increase enrollment in the Affordable Connectivity Program by eligible N.C. households.G. Explore and engage in partnerships with stakeholder organizations (i.e., internet service providers, healthinsurance companies, educational institutions, workforce boards, etc.)H. Perform the initial execution of the communications plan and send designed deliverables to NCDIT for itsuse.I.Complete other digital equity and literacy outreach as needed.
