Specifications include, but are not limited to: The objectives of any resulting contract are all of the following: A. Identify and document North Carolina residents that qualify for the ACP, to focus on households with children. B. Identify, analyze, and rank in order of effectiveness the methods to best reach key audiences. C. Raise general awareness of the FCC’s Affordable Connectivity to key audiences defined by the engagement research and analysis. D. Shape and distill an outreach and messaging approach that leads to the creation of a highly professional, impactful communication platform suitable for execution in a variety of formats (such as print collateral, website(s), social media channels and public presentations.) E. Create a messaging architecture capable of addressing the many audiences NCDIT reaches and at a minimum incorporating the breadth of the FCC’s Affordable Connectivity Program F. Increase enrollment in the Affordable Connectivity Program by eligible N.C. households. G. Explore and engage in partnerships with stakeholder organizations (i.e., internet service providers, health insurance companies, educational institutions, workforce boards, etc.) H. Perform the initial execution of the communications plan and send designed deliverables to NCDIT for its use. I. Complete other digital equity and literacy outreach as needed.
