Contractors must be capable of providing the following services under this contract for each of the functional categories; contractors may submit a proposal that addresses only one of the below categories, or both categories. Creative & Campaign Services: Contractors in this category will provide full-service creative strategy and execution to advance institutional, college, and unit-level marketing and communications goals. Work may include campaign development, brand and identity design, copywriting, storytelling, and graphic design across digital, print, and environmental formats. Firms may also provide art direction, production management, and consultation on message positioning and creative effectiveness. Type of Services Examples: • Brand and identity development • Integrated campaign concepting and design • Advertising creative (digital, print, broadcast, outdoor) • Copywriting and editorial content creation • Graphic design for collateral, signage, and event materials • Creative consulting and art direction Web & Interactive Development: Vendors in this category will design, build, and support websites and digital experiences that align with University brand and accessibility standards. Work may include full website builds, microsite development, UX/UI design, accessibility audits, and integration with analytics and content management systems. Contractors may also support content migration, technical consulting, and performance optimization...
