The purpose of this Request for Proposal is to solicit Offers for a qualified Vendor to evolve and enhance the Department of Natural and Cultural Resources’ (hereinafter DNCR) brand identity. DNCR is seeking a strategic branding partner to evolve and enhance the agency’s brand identity. The current agency brand has been in place since 2018 and is seeking a refresh to align and strengthen the agency as one agency with various divisions and locations. This new brand will wrap around all the existing brands within the agency and provide a strong visual identity that can stand alone and work well with other agency logos. Despite DNCR’s vital role in preserving and promoting North Carolina’s natural, historical, and cultural assets, public awareness of the agency and its impact remains low. Many North Carolinians engage with DNCR’s divisions—state parks, historic sites, museums, aquariums, archives, and the arts—without recognizing that these institutions are part of a unified agency.
