Specifications include, but are not limited to: The Communications Consultant shall provide the following communications services (the “Services”), as and when needed and directed to do so by the Region IV ARPA Workforce Development Director, on behalf of the Region IV Health Directors.Media and Communications Campaign a)Create recruitment ‘commercials’ (60-90 seconds) for hard-to-fill public health roles including but not limited to: Public Health Nursing, Environmental Health Specialists a. Total number of ‘commercials:’ 10 b. These should have the ability to be customized for any county in the Public Health Region IV 11-county region (add a logo and website at end of commercial) c. Example: https://www.youtube.com/watch?v=y5PXaDKyNgUb)Create “This is Public Health” ‘commercials’ (60-90 seconds) aiming to educate the community about public health, it’s mission, services, and goals a. Total number of ‘commercials:’ 5i.Minimum of 2 videos in Spanish b. These should have the ability to be customized for any county in the Public Health Region IV 11-county region (add a logo and website at end of commercial)c)In consultation with the ARPA Workforce Development Director, develop a tool kit of graphic design templates that can be included in promotional materials, including flyers, fact sheets, program tools, and survey summaries. d)Provide consultation and recommendations to each health department website. Provide a list of recommendations to enhance site for maximum impact. e)Provide consultation and recommendations to each health department social media utilization. Provide a list of recommendations to enhance usage for maximum impact. f)If desired, design new logos for health departments (up to 11).
