I. Vision & Design Direction • Develop conceptual design and mood boards with cohesive Winter Wonderland theme (colors: whites, icy blues, silvers, soft golds; textures: faux snow, birch wood, velvet; lighting: warm white, icicle effects, bistro lights). • Produce mood boards for entry, vendor zones, attractions, and lounge. • Provide a spatial plan including: o 40-45 vendor spaces (8x10 ft each). o Seasonal aisleway décor. o Anchored attractions (synthetic skating rink, carousel, or equivalent idea). o Lounge and photo zones. o Food and beverage area. II. Transformation of Space • Ceiling & Overhead Décor: draping, lighting, suspended ornaments. • Entry Experience: faux snow carpet or light tunnel; seasonal scent design. • Vendor Styling: draping, garland, uniform signage, lighting. • Attractions & Zones: skating rink/carousel; children’s activity zone (crafts, story time); multiple photo moments. • Lighting Plan: layered design with warm and cool tones, uplighting, and feature lighting. III. Materials, Rentals & Installation • Source all décor, rentals, and props. • Coordinate vendor attractions. • Oversee set-up, event staffing, and breakdown. IV. Guest Experience Enhancements • Seasonal scents (evergreen, cinnamon, winter air). • Interactive features (snowfall effects, ornament-making station, projection visuals).
