RFP-SM-01-17 - Integrated Marketing & Communication Services

The Contractor will place and produce advertisements for student recruitment, campaign promotion, image building and related activities associated with short- and long-term brand awareness and recruitment goals. Most of the material to be placed will generally be produced by the agency, and there may be opportunities for the College to supply artwork. The Contractor will conduct media placements beginning at the effective date assigned throughout the contract period. The purpose of such a program is to promote and yield increased applications for enrollment and to raise awareness of the College's name.