Provide on-call public relations services, including o PR consultations and press conferences; speech writing consultations; o Arranging interviews with top town officials for release to the media; o Planning, writing and editing of news releases and advisories; o Disseminating releases and advisories; consulting with Town officials prior to scheduled interviews on speaking points for interviews; o Making recommendations and helping to plan Town responses to the community, as well as to the media, regarding any crisis situation, or potentially negative situation which may arise; o Marketing and publicizing of the Town, including, but not limited to, at the direction of the Town, publicizing prominent Town issues to the state and national media for exposure in online publications, newsletters and governmental websites;
