Specifications include, but are not limited to: 1) Education around why cannabis consumers should buy regulated cannabis products from the NYS adult-use cannabis industry as opposed to unregulated cannabis products and when the NYS Medical Cannabis Program may be the right choice for certain individuals; 2) Increase the public’s knowledge about what is legal under the Cannabis Law and OCM regulations, policies, and the public health and social & economic equity goals of OCM; 3) Increase accurate knowledge of the health impacts of cannabis use; 4) Increase perceptions of risk related to problematic use of cannabis, including but not limited to: a) Underage cannabis consumption b) Cannabis use during pregnancy or while breastfeeding c) Overconsumption of cannabis 5) Increase awareness about cannabis and conversations between trusted adults and young people related to cannabis use; 6) Increase consumer conversations with health care providers about cannabis use including for pregnant and breastfeeding individuals; 7) Increase knowledge around safer, legal, and responsible cannabis use among adult consumers in New York, including messages to address: safe storage of cannabis products, cannabis impaired driving, and public health education for different key populations 8) Reduce cannabis-related stigma.
