Specifications include, but are not limited to: The selected firm will be responsible for: Development of marketing strategies, design of marketing and advertising materials, public relations assistance, direct marketing, and account services to assist in continued promotion and expansion of the company brand. The development of corporate image advertising campaigns as well as retail advertising campaigns. Firm should have experience with all media including, TV, radio, print, outdoor, wed-based and social media outlets. Branding and communications consultation, including recommendations for shelters, signage, way finding, vehicles, uniforms, and other areas where the CDTA interfaces with existing and potential customers, & other audiences (stakeholders, employers and media). Develop detailed plans for each advertising campaign and potential placement of media at net cost. (No agency commission) Provide graphic design and writing support to CDTA as necessary. Coordination of design and development elements of fare media, schedules, and maps.
