The purpose of this RFP is to retain one or more contractors to provide marketing and advertising campaign(s), retail promotional activities, and/or market research for New York State apples, apple growers, and hard cider producers. The successful contractor will be expected to: A. Define a target audience and produce a marketing campaign that increases awareness and demand for New York State-grown apples. B. Enhance retail and distribution partnerships to increase the presence and sales of New York apples in grocery retail locations. C. Conduct market research that will provide information on consumption trends to help inform and give a competitive advantage to NYS apple growers and shippers. D. Create specialized marketing and promotion campaigns to market and promote hard cider made with New York-grown apples.
