Specifications include, but are not limited to: 1. Branding Develop brand profile assessment briefing on LMCC i.e. SWOT analysis from Graphic Design and Web-interface messaging and usability perspectives. Design graphic identity and outline usage-strategies for LMCCs sub-brands and products. a. Manhattan Community Arts Grants - LMCCs City and State regrant programs: MCAF, The Fund, Creative Curricula b. Artist Services LMCCs Professional Development programs: ASI, BFA, MFA, + 2 TBD c. Artist Residencies LMCCs studio programs for artists: Workspace, Swing Space, Process Space, Paris Residency, SPARC, etc. d. Public Programs Open Studio Weekends, LentSpace, Access Restricted/Open Salons, River To River Festival 2. Website (LMCC.net and RiverToRiverNYC.com) To design and implement the following updates to the websites. LMCC.net a. Redesign entire site including revised GUI concepts and functionality to improve user experience, incorporate a more dynamic interface, simplify architecture to ease maintenance by in-house staff, and improve optimization to increase lead generations/sales b. Carry design updates and core messaging through to e-newsletter, social media sites Facebook, Twitter, You Tube, and Flickr. c. Build an archive of all past LMCC activities and initiatives
