Specifications include, but are not limited to: the purchase of recognized multi-media advertising to promote efforts such as industry- related tours and/or day trips related to NYS craft beverages; consultants/vendors to support project related marketing (ex. media buyers, graphic designers, photographers, videographers, etc.); production and/or distribution costs of print collateral and/or audio/visual elements for project-related promotions; project-specific website design/updates; activities that help beverage trail operators interested in partnering with an ILNY bus operator to market tours to their regions; some costs, as approved by ESD, associated with attending industry-related shows to promote a craft beverage destination, attraction and or event (travel costs are approved on a case-by-case basis at the discretion of ESD and are at the current NYS Per Diem rates); and costs associated with hosting of craft beverage related events.
