New York State will be hosting official match viewing experiences during the FIFA World Cup 2026. These activations will serve as the State’s flagship public events outside the stadium, offering world-class fan experiences anchored by live broadcast screenings of FIFA matches. While matches will take place at MetLife Stadium in New Jersey, most visitors are expected to stay, spend, and travel in New York. To ensure broad benefits for residents, New York State will host large-scale, state-branded viewing experiences on Long Island and the Hudson Valley. These will provide fans with broadcast-quality viewing and family- friendly environments while reinforcing New York’s leadership role as a host state. The two activations could draw between 10,000 and 20,000 attendees each over a weekend activation. Each event will highlight New York’s culture, food, and diversity while providing official platforms for State agencies, sponsors, local businesses and community partners. The selected vendor will serve as the: Event Strategic and Production Lead, responsible for endto-end delivery: site feasibility, broadcast integration, ticketing, agency and sponsor activations, VIP hospitality, media/press operations, sustainability, safety, transportation, wayfinding, signage, permitting, and reporting. The Event Strategic and Production Lead will be tasked with producing two, two-day events with a budget of $1.5 million per event. One event will be on Long Island and the other will take place in the Hudson Valley.
