RFI-DWK-092625-HC - Healthcare Career Awareness

The Rochester City School District (RCSD) is now seeking a comprehensive career awareness program that increases student exposure to the high-demand industry of healthcare. Students in RCSD require opportunities to learn about and connect with this career path that is projected to grow significantly in the Finger Lakes region, where over 20,000 new healthcare workers will be needed in the coming decade. To address this need, the program must provide culturally responsive instruction that reflects the diverse backgrounds of RCSD students, while also offering engaging, real-world experiences that link classroom learning to actual career opportunities. By combining live instruction, diverse industry role models, and direct connections to local employers and training programs, the district aims to strengthen the talent pipeline and ensure that students are better prepared to pursue post-secondary education, training, and meaningful career opportunities in healthcare, if desired.