RFP-DCC-12-2022 - Marketing and Communication Services

Dutchess Community College is seeking proposals from a qualified Consultant for Marketing and Communication Services to boost awareness and jumpstart the expansion of DCC’s reach across the County, within our region and beyond.  To focus on supporting and improving the effectiveness of the College’s student recruitment and enrollment initiatives the selected Consultant shall assist with developing and implementing a communication and marketing strategy and tactic that will enhance enrollment.  This strategy should include integrated web/digital marketing, branding and print and promotional components that will be used to reach a broad range of prospective students and primary influencers (parents/guardians, guidance counselors, alumni, community groups, and business leaders).  This is anticipated to lay the foundation on which the College will continue to build a greater market base for recruitment and enrollment.