RFP-UC25-057 - ULSTER COUNTY TOURISM ADVERTISING

Ulster County seeks to retain Advertising Agency Services from one or more firm(s). The role of the Advertising Agency is to promote Ulster County through defined advertising campaigns and marketing strategies with the approval of the Tourism Director, Lisa Berger. Ulster County is seeking a strategic marketing partner to develop a comprehensive tourism marketing plan that leverages the county’s strengths as a premier outdoor destination rooted in sustainable tourism practices. The plan should highlight the county’s natural assets—its trails, mountains, waterways, and parks—while also elevating its growing reputation as a hub for arts, culture, and creative experiences. The goal is to attract responsible visitation that supports local communities, enhances the visitor experience, and strengthens the County’s brand as a dynamic, year-round destination.