Summary of Specifications:
Ulster County seeks to retain Advertising Agency services from one or more firm(s). The role of the Advertising Agency is to promote Ulster County through defined advertising campaigns and marketing strategies with the approval of the Tourism Director, Rick Remsnyder. All work must meet New York State I Love NY Matching Funds Guidelines. A copy of the New York State I Love NY Matching Funds Guidelines can be obtained by contacting Ulster County Purchasing. Native file format required for all work generated. Current plans call for the following areas of interest: „X Annual Media Plan: TV, Radio, and all Advertising: plans for placement „X Travel Guide design and printing, including design of various other guides, and ad sales „X PR: 24 Press Releases, pitches, develop relations with travel writers and Tourism industry „X Website ¡V experience in web search engines, calendar etc. ¡V Design, manage, and maintain; develop content; TOURISM must have the ability to redesign & upload to the website and must receive content in native format to make changes to actual mechanics „X Print & Electronic media: Ad creation and placement, including flash „X Internet ¡V Search Engine Optimization and Pay per Click Advertising „X Review current practices and make recommendations for consistency with brand „X E-Newsletter ¡V Monthly, creative. Weekly, create and distribute e-blast „X All work generated shall be provided to UC Tourism in its native file format
