SSN-RC-2016-012 - Intent- Award Sole Source Contract-Partnership to promote Rockland

Summary of Specifications:
PROPOSED SOLE SOURCE AWARD TO VISIT NYACK, INC., TO PARTNER WITH THE COUNTY OF ROCKLAND DEPARTMENT OF ECONOMIC GROWTH AND TOURISM TO PROVIDE PROMOTIONAL AND ADVERTISING OPPORTUNITES THROUGH THE FIRMS EXISTING 2016 ADVERTISING CAMPAIGN AND PROGRAM – UP TO $50,000.00 The County of Rockland is considering the issuance of a Sole Source award to Visit Nyack, Inc., to provide the County Department of Economic Growth and Tourism the opportunity to piggyback off the firm’s existing 2016 Advertising Campaign which includes the tasks listed below: SPRING 2016 ADVERTISING CAMPAIGN April – June – Digital pre-roll commercial Mid May – Mid June – in-car train posters on NJ Transit Creative development and advertising April/May In-Car ads: NJ Transit June NY Times Digital Banner Ads September West Side Highway Billboard November Campaign: In-Car Transit; NY Times Digital Banner Adds All developed advertising and promotional material for Visit Nyack, Inc. shall contain the I LOVENY logo and the County brand. This award may be made on a sole source basis in accordance with the Rockland County Procurement Policy. The contract fills a need to promote Rockland County as a Tourist Destination