RFP-RC-06-023 - Consult. Svc. /Revenue Generating Advert. Prog. on County Buses

Summary of Specifications:
PURPOSE The purpose of this RFP is to obtain the services of an advertising firm to assist the Rockland County Department of Public Transportation (RCDPT) in carrying out activities related to securing advertising on County owned buses. The County of Rockland is seeking response from competent advertising organization through this Request for proposal to develop and implement a transit advertising program. 

OBJECTIVES The advertising firm will help the Rockland County Department of Public Transportation solicit the highest revenue generating advertising possible. The RCDPT has not previously allowed advertising on its fleet, other than self-promotion, so no sales history exists. THE RCDPT is requesting proposals from qualified advertising firms which best serve the needs of the agency based upon the Scope of Objectives presented in this RFP. 

Maximizing non-farebox revenue is the primary goal of the RCDPT in regard to this RFP. The ability of the proposer to achieve the goal utilizing entrepreneurial strategies and tactics will be the focus of RCDPT’s evaluation of proposals. However, proposers are also advised that RCDPT seeks creative programs that respect the aesthetic environment, are appropriate for the settings in which the fleet services operates, and will enhance the perception of the agency’s services. These factors will also be considered as part of RCDPT’s evaluation of the proposals. RCDPT has a solid brand image for its services and it will require that the selected firm respect and continue to foster that image. 

Please download the specifications and any attachments.