Specifications include, but are not limited to: . The CONTRACTOR shall provide the following services: Strategic Health Communications (Category 1, only) 1. Manage strategic health communications initiatives that will provide statewide reach to support tobacco control efforts in New Mexico. a. Develop an annual Strategic Health Communications Plan designed to support tobacco control efforts in New Mexico, incorporating technical assistance from the Tobacco Use Prevention and Control Program (TUPAC). Submit the plan to the TUPAC Contract Monitor for written approval at least two weeks prior to the tentative date of implementation. b. Implement the Strategic Health Communications Plan, as approved by the TUPAC Contract Monitor. c. Review the implementation of the Strategic Health Communications Plan with the TUPAC Contract Monitor, as needed. Assess the effectiveness of the plan and identify recommendations for the purpose of continuous quality improvement. d. Update the Strategic Health Communications Plan, as needed, with technical assistance provided by the TUPAC Contract Monitor, and submit proposed plan updates to the TUPAC Contract Monitor for written approval prior to implementation. -- OR – Youth Engagement (Category 2, only) 1. Manage youth engagement initiatives that will provide health communications with statewide reach to support tobacco control efforts in New Mexico. a. Develop an annual Youth Engagement Plan designed to support tobacco control efforts in New Mexico, incorporating technical assistance from the Tobacco Use Prevention and Control Program (TUPAC). Submit the plan to the TUPAC Contract Monitor for written approval at least two weeks prior to the tentative date of implementation. b. Implement the Youth Engagement Plan, as approved by the TUPAC Contract Monitor. c. Review the implementation of the Youth Engagement Plan with the TUPAC Contract Monitor, as needed. Assess the effectiveness of the plan and identify recommendations for the purpose of continuous quality improvement. d. Update the Youth Engagement Plan, as needed, with technical assistance provided by the TUPAC Contract Monitor, and submit proposed plan updates to the TUPAC Contract Monitor for written approval prior to implementation.