Specifications include, but are not limited to: The Offeror’s plan may include a combination of the following tactics, though proposers are encouraged to devise their own approach: • Event planning engaging Central Avenue businesses • Cadenced media strategy, both local and national - Tourism magazines, citywide, statewide, and national - Major newspapers, citywide, statewide, and national - TV morning shows/talk shows - Online blogs, travel sites - Airline publications • Social media messaging • Neighborhood roundtables • Route 66 brand development • Graphics • Videos • Advertising • Visitor guides and collateral materials • Tours • Q&As/FAQs • Digital assets (website, Instagram, Facebook, Twitter, stories, etc.)