Specifications include, but are not limited to: The University of New Mexico Health System (UNMHS) seeks to enter into a Price Agreement with a comprehensive, experienced marketing and communications consulting agency (hereafter referred to as the Agency) for the purpose of assisting in the development, communication (internal and external) and implementation of integrated marketing and branding initiatives. The goals of these initiatives are: to build a stronger regional identity for the UNMHS; to enhance the UNMHS’s reputation in the marketplace as a health system comprised of several hospitals and specialty clinics throughout the state; to create awareness and communicate relevance to target audiences; to enhance direct marketing efforts.