This proposed private management function provides an organizational structure which is designed to be flexible, integrated and geared to safeguard the assets of the City of Carlsbad. Contract management is an option that allows the City to retain sufficient control and provides for appropriate cultural services delivery to all stakeholders. In considering the prospect of private management of the facility, the City hopes to obtain professional management and marketing services for the facility which will increase utilization of the Civic Center and enhance the associated economic, cultural, and social benefits for the community. Contractor shall use sound business practices and in accordance with industry standards, shall provide the City will full Operation and Management Services and full Promotional Services. Contractor shall use its best efforts to maximize revenues for use of the Walter Gerrells Performing Arts Center. 1. Operations and Management Services shall include: a) Working in coordination with the Director of Community Development and the City Council, developing promulgating, and publishing rules, regulations, standardized agreements, and fee schedules for the use of the WGPAC. b) Coordinating, facilitating and scheduling the use of the WGP AC. The WGP AC shall be available to all who qualify to use or lease the facility on a "first come, first serve" basis. Contractor may host or sponsor events at the facility subject to the same rules, regulations, standards and conditions as other users of the facility. c) Contractor and employees shall comply with all applicable local, state and federal laws, ordinances, codes, rules, regulations and policies and obtaining and maintaining any and all permits, licenses or certifications, or other authorizations or charges that may be necessary to carry out the operations contemplated in this agreement. d) Keep WGP AC in safe, sanitary and sightly condition. Contractor shall provide all janitorial services and all other services necessary to maintain the facility in a clean and orderly fashion, free of litter, debris and trash as indicated in Exhibit A.
