Specifications include, but are not limited to: 1. TOURISM Santa Fe (TSF) seeks a well-qualified, full service advertising agency to provide comprehensive integrated advertising and marketing services to further build on The City Different brand in order to drive domestic travel. The chosen agency may be required to work with the existing campaign as they develop a new campaign that supports the Brand. 2. This scope includes creative development, production, trafficking/distribution, and media placement. Target markets include prioritized domestic fly markets, regional drive markets, and in-state travelers (Please see the Specifications section of this document for detail on these markets). Marketing mix to include both traditional and new media elements, such as, but not limited to print, television, out of home, digital display, online video, digital native content, paid social, event, strategic marketing partnerships, and experiential marketing. No specific medium is considered mandatory. 3. Website development and public relations are NOT within the scope of this RFP. 4. This procurement may result in multiple source awards for various portions of the overall advertising and branding campaign.