3.0 Scope of Work: Public Relations Consultant: The City of Hackensack (hereinafter referred to as “City”) seeks Proposals for a Qualified Public Relations Firm. The Public Relations Firm shall be required to provide the following services, as directed by the Mayor and City Council, City Manager, or other designated City Officials: 3.1 Retainer Services: 1. Consult with the City of Hackensack’s elected and Appointed Officials as needed on Public Relations, Public information, communications planning and strategy, and crisis management, including during non-business hours in the event of an emergent matter requiring a time-sensitive response. 2. Attend regularly scheduled and special meetings of the City Council and provide incidental photography at such meetings as needed. Attend special City of Hackensack events when the presence of a Public Relations expert is deemed necessary. 3. Prepare and place press releases and coordinate press conferences and interviews, including securing media coverage for same. 4. Serve as spokesperson for the City of Hackensack in response to media and press inquiries. 5. Assist City of Hackensack Officials with preparing and editing Public communications, presentations, and speeches. 6. Prepare advertisements for informational purposes and for City of Hackensack -sponsored events. 7. Develop Tax Bill inserts. 8. Draft newsletters and other informational communications to Residents and Taxpayers, and oversee production and delivery of same. 9. Prepare City of Hackensack Officials when they are required to appear in broadcast and other media. 10. Advise the City of Hackensack on its Social Media efforts. 11. Perform media placement services (under the terms set forth in Section 5.6) 12. Prepare and provide cost estimates for all Proposed special Projects
