Specifications include, but are not limited to: Vendors must: •Perform market research including an analysis of on-line competitors’ pricing, application & program requirements, program elements and marketing efforts. •Design, develop and implement a marketing campaign, creating both key themes and messages, informational and promotional text for use on an MBA website, and corresponding electronic and print marketing and advertising materials and placement, and/or other recruitment strategies and tactics. •Integrate the message and creative development with the University’s overall marketing strategy for online and graduate programs and utilize the latest marketing strategies. All material must be approved by the University. Content must align with the school’s and university’s website and graphic design platforms, their visual standards and writing style guidelines
