Specifications include, but are not limited to: • Media planning, trafficking and placement services; • The comprehensive reconciliation of all advertising costs incurred; • The development of an overall advertising strategy that also integrates the College’s student affairs/enrollment services promotion and personnel; • Suggestions of creative concepts - including design and copy; • Data-based decision-making based on assessments and demonstrated successful strategies for community college-based promotion, while ensuring appropriate value of media buys; • The development of an advertising schedule in the most effective and efficient media vehicles to meet enrollment needs, image and awareness building targets and to reinforce overall College messaging; • Occasional creative development of specific spots, though the institution will produce all graphically designed pieces; • Demonstrated in-depth knowledge of Bergen County media vehicles that will concurrently build positive awareness levels and meet enrollment goals for the College; and • Targeted outreach campaigns, while working with the institution’s student affairs/enrollment management team to ensure placements result in lead generation and correspondence.
