Specifications include, but are not limited to: In an effort to improve efficiency within the NHOHS, provide consistency regarding NHOHS’s public information and awareness efforts, and improve strategic planning for and evaluation of NHOHS’s education and communication efforts, the NHOHS wishes to contract with one radio entity to handle all elements of public awareness communications for the NHOHS. These efforts may include, but shall not be limited to, the following: • Reviewing NHOHS’s current marketing plan and strategies and make recommendations for improvements • Conducting market research for existing and future Public Information and Education (PI&E) campaigns • Evaluating current and future PI&E campaigns • Evaluating NHOHS’s current communications materials and making recommendations for changes • Creating, developing and implementing all PI&E media campaigns needed by NHOHS in a given federal fiscal year. The NHOHS media campaigns’ target audiences are: • Teen drivers ages 16-19 • All drivers ages 18-40+ • Drivers over age 50 • Aggressive/distracted/speeding/impaired drivers (i.e. alcohol and/or drug, cell phones/texting, move over law, etc.) • Drivers who do not use occupant protection (seat belts) including pickup truck drivers • Motorcycle riders • Minority populations