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Advertising Agency Services


Location
New Hampshire
Publication Date
04/29/2019 11:49 AM EDT
Closing Date
05/17/2019 02:00 PM EDT
Issuing Organization
State of New Hampshire - Department of Administrative Services
Solicitation Number
Description

Specifications include, but are not limited to: Goals include: • Increase Rooms and Meals Tax Revenue • Unify New Hampshire under the tourism brand and strategy • Motivate individuals to live, work, play, and learn in New Hampshire • Improve reporting, analytics, and data driven optimization of BEA’s marketing • Foster collaboration with the state’s primary entry points, i.e. rest areas, airports, bus stations • Bolster international marketing efforts • Cultivate the Meetings, Incentive Travel, Convention, and Exhibition (MICE) market Includes strategic planning, creative content, media planning and buying, search, digital, web hosting, web maintenance, and all production. Deliverables will be provided exclusively for BEA to promote the State as a tourism destination, as well as promoting workforce recruitment/retention, business recruitment, New Hampshire State Parks, and Agritourism. 4.1 Administration/Management 4.1.1 Dedicated Daily account management team with in-depth attention to organizing, planning, supervising, and reviewing all BEA projects and budgets. 4.1.2 Dedicated creative and production staff focused specifically on the BEA account. 4.1.3 Participate in planning and budget review meetings with BEA to ensure direction and budget adherence. 4.1.4 Development of specific reports that may include Campaign Reports, Weekly Status, Budget Updates, etc. 4.2 Strategic Planning 4.2.1 Prepare strategic plans, facilitate strategic planning sessions, and engage in consumer studies.

Source
https://das.nh.gov/purchasing/specRFP.asp?rfpID=12982 (opens in a new window)

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