The City recognized the need for continued professional marketing, operations, and management for the Colonial Theatre over a five-year term. It has set the following operational priorities for the selected respondent including but not limited to: • Provide an on-site manager, acceptable to the City, to manage the day-to-day building operations of the Colonial Theatre in a cost-effective and high-quality manner. • Work strategically to achieve a high level of activation of the building for events and programming. • Create a vibrant entertainment, education, and cultural hub in the center of downtown Laconia. • Develop and implement strategies to engage with existing community groups, attract new strategic partners and events. • Support the City’s investment in the Colonial Theatre through exercising the highest standard of maintenance and preservation of the building with respect to its historic significance. • The Colonial Theatre is a civic auditorium, as such, it will be priority to facilitate the use of the space by local, civic, educational, or other groups through rental or alternative arrangements. • Work collaboratively with civic organizations, non-profits, and the Laconia schools so that they may use the facility, without cost to them. Specific terms are to be negotiated. • Collaborate closely with the in-house community theater group, as identified by the City of Laconia, to facilitate continued multiple-annual performances. • Participation in Colonial Theatre Advisory Committee meetings required.
