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International Office Sales, Marketing & Public Relations Representation - France

Publication Date
12/10/2018 01:45 PM EST
Closing Date
01/18/2019 05:00 PM EST
Issuing Organization
Nevada Commission on Tourism
Solicitation Number

Specifications include, but are not limited to: 1.8.1 Identify a benchmark awareness of Nevada among targeted markets (travel trade and consumer). 1.8.2 Raise awareness of Nevada tourism offerings especially as they relate to key appeals of the French audiences targeted in the campaign. This is measured through an increase in the number of product offerings in travel agent/tour operator brochures and the amount of media coverage generated in top tier consumer and trade media. 1.8.3 Boost awareness among consumers in targeted markets so that Nevada becomes a high demand destination. This is measured through consumer engagement in promotions, social media outreach and response to stories in traditional media outlets. 1.8.4 During the contract period expand program tracking to include room nights booked from the offered itineraries. 2.2.1 Develop an annual strategic plan. 2.2.2 Develop an annual market brief that provides an overview of the travel market including: strengths, weaknesses, opportunities, threats, key priorities, efforts by other U.S. organizations such as Brand USA and the U.S. Commercial Services. 2.2.3 Provide a monthly invoice that includes: Cover sheet outlining all fees and expenses; Year-to-date spreadsheet that tracks fees and expenses against total funding; and Back-up documentation for all receipts and out-of-pocket expenses (translated into English) showing exact accountability for all requested funds. 2.2.4 Provide a quarterly report demonstrating return on investment (ROI) on all program efforts. 2.2.5 Develop an agency contact sheet that provides full contact information for each member of the Nevada tourism team – update as changes occur. 2.2.6 Plan one (1) visit to Nevada per year for press or FAM trips or participation in an annual meeting in conjunction with the Global Tourism Summit.

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