Loading...
Skip to main content
< Back to results

INTEGRATED MARKETING EFFECTIVENESS STUDY


Location
Nevada
Publication Date
03/13/2019 09:59 AM EDT
Closing Date
03/29/2019 04:00 PM EDT
Issuing Organization
Nevada Commission on Tourism
Solicitation Number
Description

Specifications include, but are not limited to: 1.1.1 Qualified vendors are research companies with extensive experience working with destination marketing organizations and travel industry brands and are able to provide a measurement of the effectiveness of its paid, owned and earned marketing/media efforts. 1.5 GOALS AND OBJECTIVES 1.5.1 Determine the tax revenue generated from Tourism’s paid, owned and earned marketing/media efforts; 1.5.2 Determine the awareness and impact of Tourism’s paid, owned and earned marketing/media efforts and assessing how these efforts work together to position Nevada as a premier leisure destination; and 1.5.3 Determine how Nevada compares to its competitive set in terms of advertising recall, destination attribute preference, and visitation. 2.1 The approach of this study is to secure a representative sample of cookie-enabled panelists in Tourism’s targeted markets to address the traditional advertising metrics of TV, print, and digital while having the ability to track exposures to Tourism’s digital campaign. 2.2 A web-based survey should be used for data collection. The web-based methodology provides for fast data collection, for skip pattern control, and allows for recall testing of specific Tourism print ads, television commercials and digital advertising if not tagged. 2.3 The study was previously conducted in markets representing Nevada’s marketing areas (Los Angeles, Bay Area, Phoenix, Salt Lake City, San Diego, Reno, Las Vegas, Boise, Sacramento, Dallas and Portland). Tourism is also looking into the inclusion of additional long-haul markets as well, as Tourism continues to evolve its marketing efforts. 2.4 Tourism is looking to secure a minimum of 3,500 interviews for subsequent waves across specified marketing areas with the option to add an additional 1,500 interviews in a nationally representative sample if requested. Tourism is seeking a vendor that is able to field, at a minimum of four (4) times per year. Once for each quarter of the fiscal year, with the option to field more frequently if requested. 2.5 The questionnaire is estimated to consist of about 60-80 questions and the interview length is estimated at 24 minutes; this will include showing multiple images and commercials of varying length

Get instant access

Get instant access to solicitation details & future business opportunities.

to solicitation details & future business opportunities.

Get Access

Vendor packages with access to similar open solicitations

Matching bid notifications & access to all Statewide & Group bid details

Statewide

Matching bid notifications & access to all Statewide & Group bid details

Matching bid notifications from participating agencies

Group

Matching bid notifications from participating agencies

Access participating agency bids

Basic

Access participating agency bids