Specifications include, but are not limited to: Branding and Audience Analysis (College Savings only) Analyze and recommend improvements to the existing College Savings brands; assist STO in adoption and integration of recommendations. Assist STO in identifying and strategically prioritizing audience segments by program. Media Relations (College Savings only) Draft and distribute press releases, media alerts, and community calendar posts as needed. Pitch stories to local, regional, and national media to bring awareness to programs and initiatives. Provide on-site assistance for organization and execution of interviews, press conferences, and events. Develop content necessary to promote stories and execute interviews. Advertising and Marketing Strategic development, placement, buying and management of advertising and marketing, possibly including but not limited to: Digital (social, display, search, email, geo-fencing, and other targeting) Print (which must include all public notices required by NRS120A.580 and NRS120A.610) Outdoor Broadcast Manage search engine marketing and online display ad campaigns targeted to respective audiences including social media targeting, video and streaming ads as well as cross-device schemes such as geofencing. Leverage media outlet relationships to negotiate promotions and added value components. Graphic Design and Multimedia Production Develop design and layouts for broadcast, print, social and digital media, including but not limited to video. Develop design and layouts for new promotional materials including, but not limited to, brochures, fliers, fact sheets, and presentation decks. Production services and copyediting to update or enhance existing STO promotional materials including, but not limited to, brochures, fliers, fact sheets, and presentation decks.