Specifications include, but are not limited to: The Contractor will implement, at no-charge to the caller, a telephone-based tobacco use cessation quitline to assist Nebraskans with quitting smoking or the use of other tobacco products. As appropriate to each individual’s readiness to quit, the Contractor will provide screening, assessment, proactive counseling, distribution of NRT, and support materials to individuals seeking assistance from the Quitline. The Contractor will also provide referrals to community based cessation programs when and if community programs are available. Additional services to be provided include web-based coaching services, mobile applications (apps), text messaging, and free comprehensive online training on brief tobacco intervention techniques and best practices to help healthcare providers work with patients quitting tobacco.