Specifications include, but are not limited to: List the media channels that your organization tracks, including the following: print, social media mentions (include platforms), web, broadcast (TV and radio), digital. Provide a detailed description of how your organization pulls in data from the web to determine relevance to LES and ability (if any) to exclude and “learn” irrelevant and duplicate content. Provide live broadcast mentions of Lincoln Electric System in television and radio. Tool will allow specific keyword targeting, capture direct and indirect mentions, topics and posts with ability to make real-time changes to selected criteria. Ability to use Boolean search strings (keyword AND/OR keyword) preferred. Tool will provide relevant, real-time updates and alerts based on defined criteria. Describe the ability to customize who receives alerts, when and how alerts are delivered. Ability to have different criteria for different alerts.