Specifications include, but are not limited to: 1. Planning and Development a. Analyze alternatives for structuring the proposed financing and establishing the terms of the sale to strengthen marketability b. Recommend the best method of sale, competitive or negotiated, considering current economic and market conditions and the character of the financing c. Consult with rating agencies on the proposed financing and assist Lincoln in obtaining the most favorable rating possible d. Act as a liaison with bond counsel and coordinate the work of other professionals providing similar services 2. Marketing: The Municipal Advisor will assist the City of Lincoln in the marketing of bond issues. Such services will include: a. advise on the appropriate terms and conditions of the sale b. advise on the timing of the bond sale c. assist in preparing the City’s Official Statement and coordinating review with the city and bond counsel d. advise the city on full disclosure requirements and conformance to suggested guidelines e. assist in publicizing the bond sale to develop regional public and institutional interest f. advertise the bond sale in financial publications as may be appropriate.