Loading...
Skip to main content
< Back to results

Lincoln Hazardous Waste Digital Marketing Services


Location
Nebraska
Publication Date
07/08/2019 08:22 AM EDT
Closing Date
07/19/2019 01:00 PM EDT
Issuing Organization
City of Lincoln/Lancaster County
Solicitation Number
Description

Specifications include, but are not limited to: 4.1 The Lincoln’s Hazardous Waste Center digital marketing campaign will: expand our target audience of Center users; drive users to haztogo.com to find out what to bring, what not to bring, and find out clear information about the Center location; and help people schedule an appointment to bring their waste to the Center at haztogo.com. 4.2 The contract will require the digital marketing firm to have the expertise to optimize the delivery of the HazToGo campaign across a variety of digital platforms (apps, websites and online advertisements). The firm will use “behavioral-marketing” to match potential future hazardous waste users with the target population most in need of the services (e.g. Home Improvement, Lawn and Garden, Auto Repair, etc.). 4.3 Awarded Vendor shall Identify the audience, focus on residents of Lincoln and Lancaster County for the promotion of Lincoln’s Hazardous Waste Center. 4.3.1 Target includes a focus on a set persona to include: Home Improvement, Lawn and Garden, Auto Repair, Preparing to Move, Homeowner, and Green Living.

Get instant access

Get instant access to solicitation details & future business opportunities.

to solicitation details & future business opportunities.

Get Access

Vendor packages with access to similar open solicitations

Matching bid notifications & access to all Statewide & Group bid details

Statewide

Matching bid notifications & access to all Statewide & Group bid details

Matching bid notifications from participating agencies

Group

Matching bid notifications from participating agencies

Access participating agency bids

Basic

Access participating agency bids