Specifications include, but are not limited to: The purpose of this RFP is to seek and retain a qualified public relations firm to assist Nebraska Tourism Commission (NTC or Commission) in promoting Nebraska as an outstanding vacation destination. The primary goals of the selected Contractor will be to: A. Keep awareness and interest in Nebraska as a vacation destination, top-of-mind in select targeted geography, nationally, and in various niche travel segments. B. Support seasonal campaign kick-off activities in select markets (in-market events, promotions, etc.) to increase visibility of Nebraska in these critical time periods. C. Collaborate with NTC and other marketing partners to motivate and drive visitation, thus increasing the overall economic impact of the industry on the State.
