Specifications include, but are not limited to: Scope of services will include: 1. Developing and implementing tailored communications plans and subsequent outreach efforts to support the work of individual Public Works divisions. 2. Developing an estimated annual budget not to exceed an amount agreed upon with City staff. 3. Coordinating media buys with local and regional media partners. 4. Designing and producing creative materials for social media, website, digital and paper advertisements, print collateral, and others as identified. 5. Designing and producing advertising campaigns for television, radio, internet radio, social media, and others as identified. 6. Identification and coordination with community partners and stakeholder groups to assist the overall effectiveness of PWD public communications. 7. Additional public communication and outreach activities as required by the PWD.