Specifications include, but are not limited to: Project-specific communications services: Development of messaging and saturation delivery
of public information regarding street, construction and infrastructure projects.
Branding and brand strategy: Development of brand strategy for individual City departments
or programs that conveys City government’s service ethic and leadership, tells the City’s story
and contributes to a seamless image City-wide. Includes relationship management planning,
community outreach and communication strategy.
Public engagement process management: Project-specific public engagement process design
Video services: Creation of informational video for City use on the City website and live.
Professional quality, high production value.
Professional photography: Capture of images primarily for the City website, including staff
photos, project photos and feature photography of the City at work.
Social media strategy: Design and planning of social media posts, primarily for City Facebook
pages, that convey information and promote public understanding of City services and tell the
City’s story. The City of Missoula manages its Facebook pages and limited Instagram and Twitter
accounts but is looking for innovation to help strengthen message, convey accurate
information, build audience and minimize disruption.
Advertising and media buying: Ad campaign planning and execution, including ad targeting,
design and purchasing.
Report templates: Design of templates/guidelines for periodic reports to the public.
Graphics and creative services: Digital-world-oriented graphic design for publications that can
stand alone on paper and as website informational pieces. Includes reports, brochures,
infographics, illustrations, signage and general design.