Specifications include, but are not limited to: University of Missouri is seeking proposals from experienced professional firms interested in providing the following: Companies that are interested in collaboratively planning/strategizing and placing a variety of digital media, including but not limited to display, paid search and over-the-top marketing tactics. Services include consultation and recommendations for the most efficient use of marketing dollars and follow-up reporting. The ideal partner will offer strategies to improve the University’s return on investment for paid digital advertisements. The University of Missouri runs three annual campaigns: 1) An enrollment campaign with the goal of driving new to college applications; 2) A yield campaign with the goal of increasing the University’s yield percentage; 3) A sentiment campaign with the goal of increasing brand reputation and sentiment among key audiences. The ideal partner will also have experience utilizing CRM data to maximize and track these campaigns.