1.1.2.1 Content 1.1.2.1.1 Only New & Approved Content To Be Migrated The site should only contain that content which has been reviewed for relevance, accuracy, and voice. We need to be sure not to blindly migrate outdated, irrelevant, or poor-quality content. 1.1.2.1.2 Content Approval & Auditing The CMS should include tools for reviewing, approving, and auditing content, as well as setting reminders to those with certain content roles when their content should be reviewed/updated next. 1.1.2.1.3 Reusable Content Components Content should be built using reusable components for syndication/display in different ways across different pages, sites, or other digital experiences. 1.1.2.2 Workflow & User Experience 1.1.2.2.1 Organization The website content should be organized intuitively with concise menu designs to mitigate overwhelming options. 1.1.2.2.2 Searchability All content should be highly searchable, with robust filtering, and excellent accuracy of search results. 1.1.2.2.3 Mobile-First & Device Scaling Mobile-first design while scaling layouts for all screen widths. 1.1.2.2.4 User Journeys Deliver a positive user experience by focusing on a service-based user journey philosophy. 1.1.2.2.5 Friendly URLs All pages should have friendly URLs. All PDF documents available through the website should also have friendly URLs, using the document name. 1.1.2.2.6 Accessibility & Translation Accessibility (WCAG 2.0 AA compliance minimum) and translation tools. 1.1.2.2.7 Interactivity Interactive maps, data dashboards, forms, etc. 1.1.2.3 Visual Design 1.1.2.3.1 Brand Standards Incorporate brand standards, meaningful iconography, featuring high-quality local photography and embedded videos. 1.1.2.3.2 Contemporary Style The website should look vibrant, clean and welcoming to encourage engagement and trust. The site’s visual style should not look outdated within the next 5 years. 1.1.2.3.3 Consistent Layouts & Styles Consistent page layouts, branding, color and typography, with attention to header hierarchy. 1.1.2.3.4 Design Flexibility for the City’s Webmaster Flexible tools which only the City’s Webmaster can use to design new page layouts and ways to present information visually, while constraining most content contributors to templated workflows to ensure consistent presentation of content across departments. 1.1.2.3.5 App-like Experience Large buttons, mobile-friendly tables and charts, etc.